Ten trees, every watch
Buy one watch, and ten trees get planted.
Not a percentage of something, and not a round-up at the till. Ten real trees, planted through Tree-Nation in your name, for every watch that leaves the workshop.
Opens Tree-Nation, who do the planting, in a new tab.
Ten trees. For every single watch.
How it works
What happens after you order
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You order a watch
Any watch, any wood, any price. The pledge is the same on all of them, and a wood-link strap carries the same ten.
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We plant ten trees in your name
Through Tree-Nation, who run the reforestation projects and put the trees in the ground. We pay for them; we are not the planters and we do not pretend to be.
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You get a forest of your own
A page on Tree-Nation showing your ten trees and the project they belong to. It stays yours, and you can share it.
The projects
Where our trees are planted
Each project plants trees and aims to support local families. So far, most of our trees have been planted through these four projects in Tanzania, Uganda and Kenya.
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Tanzania
Plant to Stop Poverty
Helps farming families grow trees alongside their crops, for food and income, while bringing back the forest.
One of the trees planted here: East African mahogany (Khaya anthotheca)
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Uganda
Preservation of Mt. Elgon Ecosystem
Works with local farmers around Mount Elgon to grow trees, aiming to reduce forest clearance for timber and farmland.
One of the trees planted here: African cherry (Prunus africana)
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Kenya
Save the Aberdare Forest
Replants native trees in the Aberdare Forest, where illegal logging and charcoal burning have cleared the land.
One of the trees planted here: Real yellowwood (Podocarpus latifolius)
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Tanzania
Usambara Biodiversity Conservation
Aims to protect rainforest in the Eastern Arc Mountains by replanting the land around a forest nature reserve.
One of the trees planted here: Cape fig (Ficus sur)
Tree-Nation lists this project as completed.
A few of our trees have been planted through other Tree-Nation projects, and our Tree-Nation page lists every project. Each project name above opens its page on Tree-Nation in a new tab.
Photographs: Tree-Nation and the projects above, used with permission.
The proof
You don't have to take our word for it
Every order we have planted for sits on one public page, with the date on it. That page belongs to Tree-Nation, not to us, so it is not ours to quietly edit.
See our forest on Tree-NationWalk through our forest in 3DOpens tree-nation.com in a new tab. Each order shows there with the date its trees were planted.
Straight answers
The questions people ask
- Is it ten trees per watch, or per order?
- Per watch. Two watches means twenty trees.
- Do the straps count?
- Yes. A wood-link strap carries the same ten trees as a watch.
- Who actually puts them in the ground?
- Tree-Nation and the reforestation projects they fund. We pay for the trees, they do the planting.
- When does it happen?
- After your order. Each one is posted on our Tree-Nation forest page with its planting date, so you can check it against the day you bought.
Why trees
Why reforestation matters
Deforestation disrupts ecosystems, wildlife, and the climate, leaving scars on the planet. Reforestation heals these wounds by restoring forests that support carbon sequestration, purify air, stabilize soil, and preserve biodiversity.
The watches
Ten trees start here
Every one is handcrafted from reclaimed timber, then engraved, finished and packed in our London workshop.
