Ten trees, every watch

Buy one watch, and ten trees get planted.

Not a percentage of something, and not a round-up at the till. Ten real trees, planted through Tree-Nation in your name, for every watch that leaves the workshop.

See the watches See our forest on Tree-Nation

Opens Tree-Nation, who do the planting, in a new tab.

Ten trees. For every single watch.

How it works

What happens after you order

You order a watch

Any watch, any wood, any price. The pledge is the same on all of them, and a wood-link strap carries the same ten.
We plant ten trees in your name

Through Tree-Nation, who run the reforestation projects and put the trees in the ground. We pay for them; we are not the planters and we do not pretend to be.
You get a forest of your own

A page on Tree-Nation showing your ten trees and the project they belong to. It stays yours, and you can share it.

The proof

You don't have to take our word for it

Every order we have planted for sits on one public page, with the date on it. That page belongs to Tree-Nation, not to us, so it is not ours to quietly edit.

See our forest on Tree-Nation Walk through our forest in 3D

Opens tree-nation.com in a new tab. Each order shows there with the date its trees were planted.

A young tree growing in ground that has been replanted.

Straight answers

The questions people ask

Is it ten trees per watch, or per order?: Per watch. Two watches means twenty trees.
Do the straps count?: Yes. A wood-link strap carries the same ten trees as a watch.
Who actually puts them in the ground?: Tree-Nation and the reforestation projects they fund. We pay for the trees, they do the planting.
When does it happen?: After your order. Each one is posted on our Tree-Nation forest page with its planting date, so you can check it against the day you bought.

Why trees

Why reforestation matters

Deforestation disrupts ecosystems, wildlife, and the climate, leaving scars on the planet. Reforestation heals these wounds by restoring forests that support carbon sequestration, purify air, stabilize soil, and preserve biodiversity.